Why should your company use promotional advertising products ?
Have a look at the following statistics!
   

   
   Companies promoting their products and services to prospects can use a variety of media. Results are assessed    with questions such as:
          
            -Has the message been received by the customer?
            -Was the message discarded, or can it be recalled?
            -Did the media convey the desired impressions to the customer

   Promotional products with the advertiser's name/logo and/or message can be subjected to the same analysis.
   Take a look at the results of a major survey carried out by the International Association Promotional Products…
   
 
                       Promotional products are everywhere!
                                -I received at least one item in the last 6 months ___ 62%
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                       How often are they used by the recipient ?
                                -I use them daily ___ 31%
                                -I use them weekly ___ 24%

                       Has the advertiser's name/message been remembered?
                                -I notice the name/message when using the product ___ 69%

                       Are the promotional products a good source of information e.g. addresses/phone No.?
                                -I used them for the information they provide ___ 17%
                       Do the promotional products improve the impressions of the advertisers?
                                -I had a favorable impression before receiving the item ___ 56%
                                -I had a favorable impression after receiving the item ___ 71%
                       How did you receive the item?
                                -Per postmail ___ 41%
                                -At a store/restaurant ___ 19%
                                -During a trade show ___ 16%
                                -From a salesperson ___ 13%
                                -Other ___ 11%
                       Why do you keep a promotional product?
                                -I keep it because it is useful___ 66%
                                -I keep it because of the information it provides ___ 2%
                                -I keep it because of its appearance ___ 7%
                                -I no longer have the item ___ 8%
                                -Other reasons ___ 17%
Promotional products provide the advertiser with advantages that often cannot be achieved with any other media. Make sure your company is getting the best results from your advertising dollars by using Promotional Advertising Products more often!